Brand Building
It is essential for every business and should be the first step in establishing your brand, as it forms the foundation of its identity.
Brand building involves creating a strong and consistent brand DNA that connects with the target audience and sets the business apart from competitors. It includes various elements such as:
Positioning
It’s the place a brand occupies in the minds of consumers. It encompasses how consumers perceive and understand the brand, as well as the brand’s significance and relevance in their lives.
Brand positioning is about creating a positive and distinctive image that resonates with consumers and sets the brand apart from its competitors. It influences consumer attitudes, behaviors, and purchase decisions, ultimately shaping the relationship between the brand and its target audience.
Brand Personality
The personality of a brand stems from the keywords that best describe it
with human characteristics and attributes, just as if they were describing a
real person.
Answers questions like:
• If your brand could be a person, who would it be? Wha would do they look like? Who would be its friend?
• Does it build emotional connection?
• Does it feel human?
Set your brand in a territory
of consumption
Brand Messaging & Tone of Voice
A brand message is the “what” a brand wants to communicate to its audience. It is typically conveyed through a variety of channels, including advertising, social media, customer service and all other touchpoints.
The tone of voice is the way that the brand communicates its message. What are the key words? What kind of language does it use? How does it speak about a specific subject?
It is influenced by the brand’s personality, values, target audience and corporate culture.
Logo & Brand Aesthetic
The development of a visual identity should be guided by a brand style guide. A brand style guide is a document that outlines the brand’s visual standards. It should include guidelines for the use of the logo, typography, colors, imagery, and graphic design. The brand style guide should be followed and respected by everyone who creates visual content for the brand.
Logo
The logo is the most important element of a brand’s visual identity. It is the face of the brand, and it should be used consistently across all platforms.
Typography
The typography used in a brand’s visual identity should be consistent with the brand’s personality and values. The fonts should be easy to read and aesthetically pleasing.
Colors
The colors used in a brand’s visual identity should be consistent with the brand’s personality and values. The colors should be used to create a visually appealing and memorable brand experience.
Imagery
The imagery used in a brand’s visual identity should be consistent with the brand’s personality and values. The images should be high-quality and visually appealing.
Graphic design
The graphic design used in a brand’s visual identity should be consistent with the brand’s personality and values. The graphic design should be used to create a tasteful and memorable brand experience.
The development of a strong visual identity is an important investment forany business. A well-designed visual identity can help build a successful brand that is recognizable memorable, and trustworthy
Customer Experience
Customer experience is about the impression that a customer has of a brand or company throughout their entire journey. It encompasses every interaction a customer has with a company, from the first time they hear about the brand to the last time they interact with it.
Having an appealing and consistent brand means businesses can establish trust, credibility, and recognition in the market; leading to increased customer loyalty and business growth. It allows businesses to effectively communicate their values, purpose, and unique selling propositions.
You will Receive
As we call it, Your Brand Soul. This will be a tailor made PDF document, created especially for your business, that contains everything you need to succeed. It gives your brand true meaning and clarity for anyone that reads it, making your brand consistent throughout every touchpoint. In other words, it is a statement on how your ideal clients should see you.
Think of this as the holy grail
for any brand!
This Document Includes
DEFINITION OF YOUR CORPORATE CULTURE
- Mision
- Vision
- Core Values and beliefs
THE STORY BEHIND YOUR BRAND
THE PURPOSE AND REASON WHY YOUR BRAND EXISTS.
We will guide your purpose to support at least one following the 17 Sustainable Development Goals defined by the United States for 2030.
BENEFITS & REASONS TO BELIEVE
- Functional
- Emotional
- Social
The benefits are the promise your brand made to their consumers and “the reason to believe” are components that support that promise.
COMPETITIVE ADVANTAGE
Strengths that you have which are appealing and important to your target and set you apart from your competitors
CLIENT TARGET DEFINITION AND CREATION OF AN AVATAR BASED ON CUSTOMER NEEDS
BRAND PERSONALITY
- Tone of voice and key
message. - Look and feel
Refers to how your brand looks and how your brand talks
VISUAL IDENTITY
- Logo
- Fonts
- Color pallet
- Brandboard and style guide with the graphic elements
- Social media templates
- Stationery & packaging
examples - Website mockup
Are you ready to build a strong, memorable and, of course, a GOOD brand DNA?
We’ll help you create an ethical, sustainable and positive-impact brand. developing a brand strategy and visual Identity for your business that focuses on your purpose for it to become relevant and attractive for loyal clients.
PRICE: USD $5000
TIME: 4 – 6 weeks process
Working Process and Requirements:
- Once you make 50 % of the payment, The House will send you a form with key questions about your business, industry and goals.
- When the form is completed you will receive a moodboard template to be filled with graphic elements that light you up.
- After you’re done with the moodboard we will arrange a video call with you to dig into the true essence of your brand and the expectations you have for your business.
You also can buy each delivers
separately Click here to check
the prices?
Visual Identity
Positioning Strategy
Naming
FAQ’S
Who is this service for?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Can you issue an invoice for purchase of the service?
Yes. You can download it from the email you will receive with the confirmation of your purchase.
Content for "Who benefits from this service?"
Yes. You can download it from the email you will receive with the confirmation of your purchase.
Are you ready to level up your brand?
